On-page optimization is the process by which various elements on an individual web page are established and structured so that the page can be found by the search engines for a given keyword or key phrase. The part of SEO that deals with creation search engine friendly pages to help or inform search engines about the topic of a page is called on page optimization.
Need of on-page optimization
- On-Page Optimization is necessary to gain visibility in the Search Engine Results.
Without optimized title tags, meta data, URLs and page copy, you are not
to be found in the search results.
- Search Engine crawling and indexing is all about finding relevant content.
Without on-page optimization and promotion of relevant content that Speaks to your target audience will be a lack online visibility.
- Without an optimized "SEO landing page" being found in the Search
results, the chances of a conversion are virtually nil.
You simply will not be found in the prime real estate of the Search
results without on-page optimization.
Below is the list of on-page factors that we will take care:
- Title Tag
It is displayed at the top of your browser and it is also used as the title of your website in the SERPs. Therefore you should take your time and think about the best title for your page. We have experts in this filed and we follow Google terms and conditions to give a best tiles for your website.
- Meta Tags
META-Tags are one of the important factors to get good rankings, but basically people started using them to spam search engines especially the keyword-tag was heavily used for that. The description-tag is probably the most important META-Tag. It is displayed in the SERPs and you should select it as carefully as the title-tag.
We follow certain strategies by that we will give you best Meta tags for your web sites which avoid keyword spamming and keyword stuffing in all the ways.
- Headlines & text decoration
Headlines should require structuring your content and keeping it easy to read, but also for SEO reasons. Search engines while crawling your web site this will help a lot and one more thing is it has to place exactly where it has to be placed.
- Content Optimization
This is a tough one, because you should of course concentrate on your user and easy readability, but you always have to have an eye on the search engines as well. For your users clear what a certain page is about if written in the headline, but for search engines you have to follow certain strategies to get indexed.
We will optimize your site completely by taking care of many factors by which various elements on an individual web page are established and structured so that the page can be found by the search engines for a given keyword or key phrase.
- Keyword Density checking in page
- Google Keyword Suggestions
- Keyword Stuffing
- The URL Page Name
- Bold Tag
- h1 to h6 Tags
- alt and anchor text Tags
- Depth of URL not more than 4
- Well Written Page specific to content
- How Search Engines See Your Site
Our Greatest Success
With the client that we have worked with, the ones that have had the greatest success are the ones that have addressed the fundamentals and have taken care of on-page optimization issues. For example presently we helped a client re-optimize their website. We worked with them to create unique and relevant title tags, Meta tags and consulted with them on page URLs as well as page copy. The result? Within a matter of months, the number of pages indexed in Google (and other major search engines) increased and items such as page views increased by 125% from when we started working with the client to current. At the peak page views increased by 191%. With this particular client, organic search engine traffic is up by 1200%, as well as an increase in revenue generated from search engines. This is due in no small part to the on-page optimization efforts.
